Thank you for joining us on this special journey.

It’s special because at Sweet Madness, you won’t find the same pieces that you find in other online retailers or in local stores across the United States.

It’s so special because, for us, jewelry is more than an accessory—it’s a love story.

Whether it’s passed from mother to daughter, offered by a loved one on a special occasion, or purchased on your own as a symbol of independence that states “I bought it myself. I earned it and it makes me happy!”, we believe that a piece of jewelry carries emotional weight for all of us.


Parisians spend a lot of energy finding the perfect details that bring an outfit together, THAT perfect and vital detail you wear when you need to feel strong and sexy. Parisians girls style their outfit around accessories, not around clothes.

When you dress like a Parisian, finding the perfect jewelry to complete your effortlessly chic look can be a real treasure hunt.

This is why Lea, the Parisian-born founder of Sweet Madness, jewelry lover, wants to help you discover the most beautiful contemporary jewelry designers and talents.

Whether it be delicate, everyday pieces from hot Parisians designers like Dear Charlotte or Luj and Delphes, or bold statement pieces from L’Atelier Plume or Helles, Sweet Madness has something for every woman and every occasion.

Sweet Madness has a little bit of sparkle, a pinch of minimalism, and full French style!


Acute attention to detail and quality is central. We know our designers personally, and they craft their collections in France with only the highest-quality materials and the finest craftsmanship. These designers share our commitment to quality and our passion for innovation.

All of our jewelry is imported directly from France. Each of our pieces is made of high-quality materials like 18k gold, 925 sterling silver, and precious gemstones, and has beautiful textures for just the right amount of edge. Our jewelry is hypoallergenic and nickel-free.

To guarantee the highest level of quality, each piece of jewelry is safety-tested for months by our team before it reaches our showroom.